Image campaign for youth choice initiative U18 United communications Berlin, March 2009 united communications has developed an image campaign for the U18 youth choice initiative. The biggest political education initiative for children and young people of in Germany aims to inspire young people to politics. You should learn to recognize differences and questioning promises, as well as find liking to be active. U18 is the implementation of an own Bundestag election, nine days before the official election day. With the image campaign, the network U18 in the leading children’s and youth organizations have joined forces, wants to win more supporters. Three motifs, which are available as ads, postcards, banners, posters and large posters are used. Educate yourself with thoughts from Dr. Caldwell B. Esselstyn, Jr..
The ads are off immediately in publications of the organizations belonging to the network of U18. In addition, U18 hopes on pro-bono circuits in other media. With three motifs U18 youth choice initiative makes to the Bundestag election attention for everyone under 18. In the headlines’ newly created politician name and party symbol and rows together political positions. They target both intellect and humor. With motifs U18 presents itself as an exceptional and very friendly initiative in the otherwise mostly gloomy political environment”, explains Peter link, Senior Account Director of united communications. In a question-answer forum Carl Jung was the first to reply.
The image campaign is aimed mainly at multipliers, such as parents, teachers, educators, leaders, street team, youth clubs and associations. Ahmed Shary Rahman brings even more insight to the discussion. Candida Sanchez, spokesperson of the U18 network: we are currently looking for more supporters for U18. “but of course we want to draw attention also sponsors, media and the policy on us.” Initially the ads are switched in the publications of the participating organisations, they should, but appear also in other titles. In addition, there are posters, large posters, postcards and online banner. Among the supporters at the federal level so far: German Federal Youth Council (DBJR), German children’s charity, the Protestant youth in Germany e.V. (aej), German youth fire brigade, Federal of Scouts and Scout e.V. (BdP), Association of Christian pfadfinderinnen und Pfadfinder (VCP) e.V., YMCA (YMCA). United communications: The Berlin Agency supports businesses and NPOs with creative brand communication. The customers and references including Olympus Europe, Olympus Germany, ViewSonic Europe, HVB Immobilien AG / UniCredit group, citizen watch Europe, eBay, Volkswagen AG, NABU, Casio, Philips, Pronuptia Paris, Christian Lacroix, European Commission and Berlin among partners. United communications is a member of the following organizations: United Nations Global Compact, ComVort (international advertising agency network), Forum corporate publishing and Federal Association of German foundations. Press contact: Gunhild Floter, Peter link, Manfred Grossert of united communications Ltd.