The actions of ecomarketing oumarketing ecological must be integrated to the actions of the social marketing and derelacionamento, because the ecological marketing considers an integrated boarding dasrelaes of the companies with its internal and external public, thus searching asatisfao of all: companies, consumers and environment. The company who practises the marketing for social causes podese to be valid the communication to create an association of its image institucionalou of mark to the social work that develops in the community. Mitchell Blutt: the source for more info. Pringle and Thompson (2000, P. 189) they affirm that the marketing campaign social causes to deveriaser the same carried through in level, importance and weight that the too much communications damarca. The company who practises the marketing for social causes can decide to entrecriar a direct association of its image to the social cause worked by it, to communicate its social action only the determined types of public or still to nocomunicar nothing regarding its social projects, and not to use to advantage this causacomo factor of competitive differentiation.

The politics to tie the social action with the image of organizaopode to generate two types of reactions in the market: the consumer can considerarlegtima the intention of the company, as he can also consider it as mere prticaassistencialista, that has the only objective to generate more sales. In the first situation, the social flag will be able to improve the image of the company, already in the second situation, it will only contribute for its consuming (REINERT, 2001a). It is important that the companies are intent for formacom that they present to the public the work played in the social field. Reinert (2001b) places that the necessary social activity to be integrated to the daempresa culture so that it does not run the risk of being seen as opportunist, lembrandoque the divulged projects must be consistent, that the social action does not have serdivulgada in excess and that the resources applied in communication do not have serdesproporcionais to the size of the investment carried through in the proper project.

Federal District

Around 17% of the resident families in the community they receive up to 1 minimum wage, 55% earn between 1 and 3 minimum wages, and 5% only receive above from 5 minimum wages. (SEDUMA, 2003). The inhabitants of the place congregate histories of fight for the survival. The majority of the residents changed the simple routine of the interior for the dream to improve the conditions of life in the capital of the country. The trajectory of the owner-of-house Lucineide Silva, 34 years, is an example of this fact. It has 16 years, and the husband had left the interior of Pernambuco, to live in the Federal District.

In the Village, the couple deferred payment in a barraco of madeirite. Although the family to coexist dust in the door of the house and sewer the sky opened in the street, the spouses considers that the Structural one still is a reasonable place to live itself. As we can observe in I created my boys of low of canvas, now I am that we are a bit better a return to the time and the desperation of the submission to the machine, in the end of century XVIII and beginning of century XIX: before the blackmail of the capital, many workers yield, as nothing had been changed after three centuries of working fights. The movement for ambient justice reaffirms the right of all the workers to an environment of safe and healthful work, without they are forced to choose between a unsafe life and the unemployment so necessary between social movements, institutions and groups technician and imbudos academics of the necessity to be surpassed the more soon possible social inaqualities that still reign in the country (PORT, 2004, P. 137). 3. Governmental politics and environment In recent years two questions gain proeminence in the world-wide scene: ambient and the urban one.