Configure: from the desk scale via the tripod scales up to the hanging scale. Bode’s took four Bizerba tripod scales of type KH 800 S2Tw in operation. An aligned to the buyer down, up to 12.1-inch large screen provides brilliant display of consumer information, promotions or additional purchase recommendations. This means that customers specifically indicate still during the control services and facilities. As the customer on the scales looks display, to track the weight and the price when weighing his purchase, he looks at the same time, for example, an advertisement for the right blend of spices”Claudia Gross, Director of marketing & communication at Bizerba explains the cross-selling philosophy. The seller could using the K-class but also better advise a customer asks for monkfish, needs the button monkfish operator only on the scales-touch screen ‘ touch and even background information, preparation instructions or recipes appear. So the operator can Customers, for example, directly recommend a recipe for Asturian anglerfish in Cider Sauce with clams and print directly on the scale”explains much. The customer receives not only a note, but also a complete shopping list and cooking instructions.
Depending on the desired extent, Bizerba offers the tools of Bizerba scale systems.RetailFramework map. The scale is so expandable that it can grow with the customer needs. Because the K-class rather than only weigh. She is an expert system, whereby each vendor can demonstrate competence and confidence,”says gross. And a higher expertise suggest ultimately down into customer loyalty, customer satisfaction, and higher sales.
With the new scales Manager Peter Koch-bodes has also the Bizerba system WinCWS introduced. This software handles communication between POS and headquarters, manages all information groups and performs central control of retail scales, cash registers and pricing systems. It is also possible to deliver daily turnover-related sales data to Headquarters branches. As a traditional company we can only exist, if we score in addition to the quality with innovative technology”, says Koch-bodes, who engaged in the industry at Union level. As many experts also sees the future in the professional IT and multimedia usage as sales support at the point of sale. For the future, Koch-bodes and the Bizerba experts think about a deepening of cooperation, for example, in the form of a direct Internet connection for the scale with access to the fish fan zone map of the fish information centre (FIZ). The origin of the fish could be represented also on the customer’s display of the scale”, explained Fritz Kiepert, Bizerba-system Advisor trading systems. About Bizerba: Bizerba is a worldwide operating technology company for professional system solutions of weighing, labelling, information and food service technology in the segments retail, food industry, manufacturing Trade and logistics. Industry-specific hardware and software, powerful network-compatible management systems, as well as a wide range of labels & consumables and business services ensure transparent control of integrated business processes and the high availability of Bizerba specific service features. Worldwide, Bizerba is present with 41 shareholdings in 23 countries and 56 country offices in over 120 countries.