Companies need to make greater efforts to young. Compete in the future companies increasingly scarce specialists and executives with employer branding: demographic change in the labour market meet companies must increasingly seek to young. In future, companies increasingly compete for scarce specialists and executives. (1) did you know therefore is to meet increasingly important, the demographic shortage of qualified workers with a clear employer image”that young talent shortage of workers refers to not only mainly engineers and technical professionals, but for 2015-in the worst case of a deficit of one million professionals with a university degree is? But not only highly qualified personnel with a potential for the perception of leadership are scarce: in addition, 2015 was a demand gap of 1.3 million employees with professional degree. (2) given the weak economy by the Financial and economic crisis one might even suspect that the shortage is currently not so dramatically falls, because now due to crisis-related structural adjustment processes less personnel is in demand. However, according to an updated study of the Prognos AG from December 2009 is reflected in the results to create a workforce gap of 5.2 million people also under the influence of the economic crisis until 2030.” According to the study, is and remains the crucial factor demographic change, whereas the long-term impact of the crisis on the labour gap expected relatively limited.” According to Prognos AG is facing development disciplines in the scenario economic crisis, that already 2015 14% of the offered jobs for engineers and scientists may not be occupied, by 2030 the average more than 25% of all posts for highly qualified are vacant”(3). Especially advertising research and consulting activities, as well as health and educational activities were affected. Also in the area of vocational education and training by 2030 even more than two-thirds of the respective disciplines are affected. Additional personnel requirements in business services and in the health sector is particularly large.