Consumer Attitudes

The consumer attitudes of the first years, between the 6 and 10 years, is developed based on the publicity and of the decisions of its parents. Nevertheless, from that age, the ample surroundings of consumption and are let also influence by which they think and they have his friendly. At the same time it increases the interest of the small ones to handle money, nonexistent in the first years of the childhood. The clothes are one of the first territories in which the lads act independently in their election and press to the parents at the time of choosing marks. You may want to visit Eva Andersson-Dubin, New York City to increase your knowledge. Its great objective becomes obtaining of the always distrustful paternal pocket what they want: that and that one mark that also has its friend or friend.

No of them looks for the quality of articles to dress, to only concerns the labels them. Here it is where infantile blackmails take place first . If majors buy clothes to them that they have not chosen or she displeases to them, threaten to the parents not putting it. As far as the other purchases, most habitual they talk about domestic subjects. Traditional messages where smallest they begin to develop a consumer education by means of the observation. The same happens, when they are going with his parents to make purchases nutritional, pressing to the majors so that they buy those foods of his preference, leaving itself to take by the publicity, the packages and the fashions.

The money, something that at first lacks interest for smallest, becomes as of the ten years a necessity. The sources of income are very varied, from the gratuities to do some work in house, the economic rewards by the approved ones, the money received by the birthday, the weekly payment that can oscillate between the six and ten Euros, amount that does not include the dripping of money that means for the father the purchase of buns for the tea or the cinemas. Most normal it is than the children dedicate his habitual income, when they are small, to treats, chromiums and toys of little value. As of the ten years this money destines to hamburgers or pizzas, the favorite plates of the children. The more numerous extraordinary income dedicate, it to more expensive purchases, as they are videojuegos. In some families, the extraordinary income of the small ones are placed in a saving record. For the parents the consumer desire of the small ones is related to the objects that there are in the market, reason why detect a lack of imagination of its children. In addition, they show that the influence of the publicity is total at the time of consuming. Their articles to dress, their toys and other products are chosen by the small ones based on the publicity. , Really young to consume them it is to interchange a product by money and to repeat over and over again, so hated phrase of: I want that! . Some parents will say like the poet: Like that hears rain/I was listening to you so much/that I could not understand to you. Francisco Aryan Soli’s In Christmas, Peace and Freedom. XIII Poetic Festival by La Paz and the Freedom dedicated to Mario Benedetti.